There’s a wise old saying that states, “Actions speak louder than words,” and it is to my belief that it reins true for those who wish to learn about potential audiences. Whether it be background research for a speech, or analyzing potential target audiences for a marketing strategy, what groups of people say is extremely … More Learning Your Audience: Actions Speak Louder than Words
The theory of Hofstede’s cultural dimensions revolves around 6 significant aspects of cross-cultural communication and provides them a rating on a comparison scale. The 6 cultural dimensions include: Power Distance, Individualism, Masculinity, Uncertainty Avoidance, Long Term Orientation, and Indulgence. Each country is provided with all six dimensions on a scale of 1-100, depending on that … More Why so serious?: A Look into Uncertainty Avoidance
While most people would believe the word “casual” has a negative connotation as opposed to “formal”, I am here to dispute that belief in relation to my lifestyle. My name is Teagan Epley, I am 20 years old and have little to no “professional experience” in my field of choice, Public Relations. However, I do … More What’s Fun About Formal: Intro to Me!
In May of 2011, Facebook admitted to hiring well known public relations firm Burson-Marsteller (B-M) to plant articles and opinion editorials in the media that criticized the policies of new Google search feature, Social Circle. Whether Facebook believes they were simply expressing their views on another brand with the intention of informing their users, or … More Good Intentions or Smear: What was Facebook thinking during the Whisper Campaign?
Many fast food restaurants have been known to actively respond to their customers on social media. In an attempt to receive a quick and easy response from a brand, I looked to one of the fastest responders I know on Twitter. The McDonalds Twitter page based in the United States responds to at least one … More Ghosted by McDonalds: Why Won’t They Talk to Me?!
D.A.R.E : Drug Abuse Resistance Education One of the most famous anti-drug campaigns to date is the drug abuse resistance education program, D.A.R.E. I remember going through the program myself as a child in Elementary School, terrified of all the terrible things intimidating police officers would tell my classmates and I about alcohol and other abused drugs. The only … More D.A.R.E: Why Didn’t it Work?
The Sunshine Cafe: A Public Relations Effort Th Sunshine Cafe is a chain of coffee houses that came to our public relations firm looking for ways to increase walk-in business at its local stores in college towns. Our strategy is to generate higher conversion and introduce new customers to the store who are likely … More The Sunshine Cafe