Learning Your Audience: Actions Speak Louder than Words

There’s a wise old saying that states, “Actions speak louder than words,” and it is to my belief that it reins true for those who wish to learn about potential audiences. Whether it be background research for a speech, or analyzing potential target audiences for a marketing strategy, what groups of people say is extremely … More Learning Your Audience: Actions Speak Louder than Words

Why so serious?: A Look into Uncertainty Avoidance

The theory of Hofstede’s cultural dimensions revolves around 6 significant aspects of cross-cultural communication and provides them a rating on a comparison scale. The 6 cultural dimensions include: Power Distance, Individualism, Masculinity, Uncertainty Avoidance, Long Term Orientation, and Indulgence. Each country is provided with all six dimensions on a scale of 1-100, depending on that … More Why so serious?: A Look into Uncertainty Avoidance

Good Intentions or Smear: What was Facebook thinking during the Whisper Campaign?

In May of 2011, Facebook admitted to hiring well known public relations firm Burson-Marsteller (B-M) to plant articles and opinion editorials in the media that criticized the policies of new Google search feature, Social Circle. Whether Facebook believes they were simply expressing their views on another brand with the intention of informing their users, or … More Good Intentions or Smear: What was Facebook thinking during the Whisper Campaign?

Ghosted by McDonalds: Why Won’t They Talk to Me?!

Many fast food restaurants have been known to actively respond to their customers on social media. In an attempt to receive a quick and easy response from a brand, I looked to one of the fastest responders I know on Twitter. The McDonalds Twitter page based in the United States responds to at least one … More Ghosted by McDonalds: Why Won’t They Talk to Me?!