What is Public Relations?

The Public Relations Society of America (2012), uses a specific four part definition for the vastly general term Public Relations. It is described as… “…a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Strategic Communication Process The public relations process includes a series of actions, changes, or functions that bring about a result. In regards to the communication … More What is Public Relations?

Becoming Google Analytics Certified: How it Can Help

Not familiar with Google Analytics ?  Google Analytics is a web analytics service offered by Google Partners commonly used to track and report website traffic. Certain features include creating custom reports, dimensions, and metrics to track individual business growth on the internet. So? So, with an increasingly technological world comes the need for businesses to maintain their … More Becoming Google Analytics Certified: How it Can Help

Networking with Professionals at PRSSA!

PRSSA: Public Relations Student Society of America Grand Valley Chapter Teagan, E. (March 2, 2017). GVPRSSA Meeting Selfie (JPEG). Self-taken image. Teagan, E. (March 2, 2017). GVPRSSA Meeting my POV (JPEG). Self-taken image. Teagan, E. (March 2, 2017). GVPRSSA Meeting Panorama (JPEG). Retrieved from twitter.com/andrewhetzel. The PRSSA Grand Valley Chapter was generous enough to invite people outside … More Networking with Professionals at PRSSA!

Scheduled Tweeting #CAP105GVSU

Made using Tweetdeck: Teagan, E. (April 11, 2017). Screenshot of Tweetdeck Scheduled Tweets [JPEG]. Retrieved from Tweetdeck.twitter.com. Before becoming familiar with sites such as Tweetdeck and Hootsuite, I was unaware of the ability to schedule tweets that will then be automatically sent out at their pre-determined time. The tweets above are nothing particularly special, but thanks to my … More Scheduled Tweeting #CAP105GVSU

Looking to the Future: Working for the Blackhawks?!

My first semester in college a professor asked my class to state the Brand we were hoping to work for. Being a freshman in college, I was terrified by this question. I barely knew what I wanted to be, let alone know exactly what company I wanted to work for. Fortunately, through career research and planning … More Looking to the Future: Working for the Blackhawks?!

Experience with InDesign

Beginner Business Card: Through the creation of this beginner’s business card, I learned the basics of Adobe’s InDesign technology. After exploring the worlds of Photoshop, Final Cut Pro X, and Story Board creation, this project was perfect to top off my learning experiences with online creation softwares. As I continue updating this blog in the future with … More Experience with InDesign